The National Apprenticeship Service will be focusing marketing and communication efforts on employers to engage and explain the business benefits that apprentices can bring to an organisation.  Employers in both the public and private sectors will be targeted.

The campaign will run until the end of November, and then for a further month in January.

This campaign is a continuation of the work started in February and March 2009 with the Sir Alan Sugar TV advertising which was very successful at raising awareness and employer interest in Apprenticeships.  This new campaign will focus below the line activities to convert the high interest to leads, and more Apprenticeship places.

The theme, Good for Business has been tested in research with groups of employers who liked the style and directness of the messaging and design.  National and Regional Press and Radio Advertising will be used alongside PR, Digital and Direct Marketing signposting enquirers to www.apprenticeships.gov.uk and the national helpline 08000 150 600.

Downloadable Good for Business collateral is currently being designed for providers and colleges and for more information please contact Louise Silous by email: louise.silous@apprenticeships.gov.uk.

Reminder

If you receive leads from employers wishing to recruit please ensure you advertise the vacancy through the Apprenticeships vacancies online system.  This is a free service and enables providers and employers to access thousands of individuals who are seeking Apprenticeship opportunities.  If you require any support on the system please contact LORAvolSupportdesk@apprenticeships.gov.uk.